2:00 pm - 3:00 pm

Innovation in Healthcare: How Greater Manchester Is Shaping the Future of Care


About the Webinar

Health Innovation Manchester (HInM) has worked with Greater Manchester Health and Social Care (GMHSC) Partnership and Objectivity Ltd., to develop a digital platform to support the Smokefree Pregnancy programme.

It is being used across Greater Manchester to enable the programme to standardise the collection of data, see the impact of the programme, and identify opportunities to make improvements.

Join us on 7th July 2021 at 2:00PM BST to discover how introducing digital transformation in your organisation can help you see a range of benefits.

During the webinar, you’ll learn how Greater Manchester:

  • Leveraged digital solutions and an innovation model to address a social care issue
  • Implemented a pioneering Smokefree Pregnancy digital platform
  • Improved the quality of care by enabling midwives to help pregnant persons to quit smoking
  • Reduced costs and achieved productivity gains which have been invested back into car


14:00: Welcome & Introduction

14:05: “Doing Things Differently in Greater Manchester” – Jane Coyne

14:25: “Greater Manchester Smokefree Pregnancy Platform” – Guy Lucchi

14:45: Q&A

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