This invitation-only session has been designed specifically for organisations enrolled in the ERDF-funded Research and Innovation (R&I) Health Accelerator Programme. As a valued member of this project, you have direct access to expertise and bespoke support to help progress your products and services towards commercialisation in the health and care system.

By attending this event, you will learn how Health Economics can strengthen your value proposition and how methods of economic evaluation can be used to present cost effectiveness and impact of health and care technologies. A Health Economics approach is a useful way of defining your customer segments, end users, and their key unmet needs, and determine whether your product/service can deliver value to them. It is also an approach that helps you to understand the adoption process, and work towards engaging with the right people at the right time.

This interactive session will be led by Dr Alexander Thompson (Research Fellow, Manchester Centre for Health Economics) and Bradley Quinn (Insight and Intelligence Lead, Health Innovation Manchester), who will use their experience and expertise to introduce you to a range of Health Economics modelling approaches and provide advice on how to develop your value proposition.

We will also be joined by Sameer Kothari from Zilico Ltd, an experienced CEO of a Manchester-based company which specialises in the design and manufacture of real-time medical diagnostics. Sameer will provide a short presentation on their experience having used Health Economics modelling to progress their innovation into adoption in the NHS and other markets.