The inaugural International Netnography Conference (NETNOCON23) will be a meeting of minds dedicated to the theme of “Building Bridges” through netnography. Since its initial development in 1995, netnography has become one of the most popular methods for gaining qualitative insights across the social sciences, including Health Communication, Education, Nursing, Medicine, Disability Studies, Management, Marketing, Consumer Research, Communication, Human Geography, Political Science, Sociology, and more—as well as in applied business settings. Now, the Association for Netnographic Research brings you NETNOCON23, a conference that will provide an unprecedented international forum for sharing knowledge and results about the development of ethnographic methodology applied to social media, apps and immersive technologies. NETNOCON23 welcomes conceptual and empirical papers about or based on netnography across any domain in applied or basic science, from any field and at any level.

The goal of NETNOCON23 is to build bridges and supportive connections among the global community of netnographers. Although devoted to netnography, NETNOCON23 is open to significant contributions from all ethnographers studying social media or immersive technology, regardless of methodological inclination.

Registration includes admission to all sessions on July 26, 27 and lunches, coffee breaks and snacks. Please note if you wish to attend the July 28 “Netnography in Practice” workshop or the gala dinner on July 27 this can be booked as part of your registration by selecting the options during the booking process, there is an additional charge for this. Accommodation is not included in the conference fee.